NJG Studio

In 1977 the photographer Robert Whitman received a call asking him to shoot a series of promotional shots for an unsigned 19 year-old musician, Prince Rogers Nelson. Whitman didn’t know much about the man the world would come to know simply as Prince, but having listened to an early demo of “Soft and Wet” on his car stereo, instantly knew he was going to be a star. The shoot saw Whitman photograph the young artist on the streets of Minneapolis and in the studio, capturing the rarest of events – Prince smiling. Prince ‘Pre Fame’ marks the 40th anniversary of this iconic shoot, offering a wry and honest commentary of Prince’s early style, writing and creative process.

Bringing together 84 works, 8 in colour, 18 contact sheets, a total of 648 images, new writings, the original 1977 Warner Bros press brochure and diary entries from Prince’s then business manager Gary Levinson. With the inclusion of a deeply personal and moving tribute from Spike Lee, where his passion for Prince is laid bare.

Includes a signed and numbered silver gelatin print.

AS OF 1ST JULY 2021 OWING TO NEW EU RULES, LOCAL VAT RATES WILL BE APPLIED AT CHECKOUT FOR ALL ORDERS WITHIN THE EUROPEAN UNION. Orders can take up to 48 – 72 hours to process during busy periods. The books are non refundable. Additional customs fees are the responsibility of the buyer.